POSSIBILITIES OF YOUCONTROL SERVICE FOR CONDUCTING MARKETING RESEARCH

Abstract

The possibilities of using the YouControl analytical service for conducting marketing research have been investigated. The main functional tools of the platform have been identified, which can be used for market analysis, competitive environment, assessment of counterparty reliability and formation of marketing strategies. The feasibility of using open data in the process of making management decisions has been substantiated. The examples given demonstrate that YouControl is not only a tool for checking counterparties, but also a full-fledged platform for conducting marketing research. Its use contributes to increasing the validity of management decisions, reducing risks and increasing the efficiency of marketing activities of enterprises.