ФАКТОРИ ЦИФРОВІЗАЦІЇ CRM У МАЛИХ ТА СЕРЕДНІХ ПІДПРИЄМСТВАХ ДЕРЕВООБРОБНОГО СЕКТОРУ: АДАПТОВАНА РАМКА TOE-CRM
Keywords:
CRM, digitalization, TOE framework, SMEs, woodworking sector, adoption factors
Abstract
The paper investigates the technological, organizational, and external factors determining the adoption level of digital tools within the CRM systems of small and medium-sized enterprises (SMEs) in the woodworking and forestry sectors. The study is based on an adapted TOE-CRM framework (Technology-Organization-Environment). A classification of these factors according to the nature of their impact is proposed, identifying them as drivers, barriers, and dual factors.
References
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2. Tornatzky L. G., Fleischer M. The Processes of Technological Innovation. Lexington Books, 1990.
3. Abdurrahman A. Digital transformation of banking: a TOE framework analysis. Journal of Financial Innovation, 2023.
4. Cruz-Jesus F. et al. Understanding CRM adoption stages. Industrial Management & Data Systems, 2019. Vol. 119(5). DOI: 10.1108/IMDS-09-2018-0408
5. Yoo J. et al. AI-CRM capabilities and competitive advantage. Journal of Business Research, 2024. DOI: 10.1016/j.jbusres.2024.114643
6. Mihu C. et al. Digital transformation and CRM effectiveness. Management & Marketing, 2023.
7. OECD. Digital Transformation of SMEs in Ukraine. Paris: OECD Publishing, 2021.
Published
2026-05-07
How to Cite
Turchyn, V. (2026). ФАКТОРИ ЦИФРОВІЗАЦІЇ CRM У МАЛИХ ТА СЕРЕДНІХ ПІДПРИЄМСТВАХ ДЕРЕВООБРОБНОГО СЕКТОРУ: АДАПТОВАНА РАМКА TOE-CRM. Forestry Education and Science: Current Challenges and Development Prospects. Retrieved from https://conf.nltu.edu.ua/index.php/nltu150/article/view/497
